Shermaine Chua

Content Strategist • Copywriter  • Digital Marketer

Hand holding a black bottle of Kew Organics Deluxe Hydra Nutrient Mist with the cap being removed.

Kew Organics

Work

Social Media Marketing

copywriting

graphic design

video content creation

A #MadeWithPassion brand, Kew Organics combines organic skincare with innovative technology at their facial bars.

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Infographic titled 'The Scoop on Shopping for Ice Cream'

The Scoop on Ice Cream Shopping

school

Infographic design

market research

A school project exploring real shopping habits through in-store observations and online deep dives.

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Four men posing against a turquoise background

Noah, Ordinary Folk

Work

website copywriting

A telehealth platform designed specifically for men, Noah addresses sensitive issues like erectile dysfunction (ED), hair loss, and mental health in a confidential and hassle-free manner.

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Group of five women sitting together, smiling and laughing in front of large green plants.

Zoey, Ordinary Folk

Work

Social Media Marketing

copywriting

graphic design

video content creation

Reimagining the building blocks of healthcare, Zoey is a digital platform that offers products and services supporting women from one cycle to the next

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Collage showing a smiling man in a blue polo shirt sitting on a couch, a man laughing wearing glasses and a gray sleeveless shirt, a hand holding skincare product sachets in a bag, and a person applying foam to a seated man's hair.

Noah, Ordinary Folk

Work

Social Media Marketing

copywriting

A telehealth platform designed specifically for men, Noah addresses sensitive issues like erectile dysfunction (ED), hair loss, and mental health in a confidential and hassle-free manner.

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Lily Kew portrait

Lily Kew

Work

linkedin Marketing

copywriting

Turning a founder's story into a content strategy that builds trust.

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Woman receiving facial treatment with a handheld device emitting red light on her forehead, lying with a towel wrapped around her head and covered by a brown blanket.

Sugar K

Work

Social Media Marketing

copywriting

graphic design

video content creation

A sister brand of Kew Organics, Sugar K offers 30-minute quick facial treatments for busy urbanites.

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Person holding a Mira fertility test device and a purple and white ovulation test stick, with a smartphone displaying a fertility chart on a light countertop.

Mira

mock proposal

content strategy

copywriting

graphic design

Mira is a femtech brand helping women track fertility with lab-grade precision from home. This is a self-initiated proposal.

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Happy brown and white dog wearing a plastic protective cone while being gently petted outdoors.

SF SPCA

mock proposal

content strategy

copywriting

graphic design

SF SPCA is a nonprofit dedicated to animal welfare, rescue, and adoption in the Bay Area. This is a self-initiated proposal.

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Cluster of white teepee-style tents under a clear blue sky with palm trees and a wooden entrance sign reading 'ANMEN'.

The ANMON Resort

freelance

Social Media Marketing

copywriting

COMING SOON

A person holding a sandwich with tomato, lettuce, and cheese in one hand and a black coffee cup with Michaels Coffee House logo in the other.

Michael's Coffee House

freelance

Social Media Marketing

copywriting

COMING SOON

White cat wearing a purple bow, reaching out with a paw, with pink blush effects on its cheeks and the text 'DOLL HOUSE PETS' in the background.

Dollhouse Pets

freelance

Social Media Marketing

copywriting

COMING SOON

​© Shermaine Chua, 2025

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